TATA CLiQ Palette
- Shilpi Seth
- Feb 8, 2025
- 2 min read
The launch and brand-positioning of the newest addition to the fashion & beauty family of TATA CLiQ - TATA CLiQ Palette
The Brand's National Launch
Brief: Position the brand as the ultimate Beauty Matchmaker- the perfect beauty and skincare finder for you! Additionally, introduce Kriti Sanon as the brand ambassador in a creative manner.
The Result:
Everyone loves a little gossip—anyone who says otherwise is probably fibbing! And the best kind? Bollywood gossip, of course.
To introduce Kriti Sanon as the brand ambassador and TATA CLiQ Palette as the ultimate Matchmaker—we decided to stir up some buzz. Teaming up with popular Bollywood pap and gossip pages on Instagram, we sparked curiosity with a “leaked” video of Kriti on the set of her next shoot, teasing that she’s finally found The One.
and the curiosity bug bites!
The much-awaited Reveal!
The VIP Sale
Brief: TATA CLiQ Palette is turning 2, and we’re celebrating in style with the biggest party of the year—the Very Important Party Sale! To build excitement, we’re rolling out a high-energy social media campaign that brings the party to life—think engaging content, influencer buzz, and surprise reveals. It’s time to shop, celebrate, and steal the spotlight!
The Result:
We all love exclusivity—there’s something thrilling about invite-only events. It gives us a sense of prestige, making us feel a cut above the rest. Tapping into this insight, we hosted the biggest invite-only event on TATA CLiQ Palette’s Instagram during the V.I.P Sale, turning shopping into an exclusive celebration.
9 Hours. 9 Doors. 9 Surprises.
A little sneak-peek to whats coming your way!
A little save the date!
Let the audience know it is an invite-only event!
Every party comes with house-rules. And here's us telling ours.
The catch: To win, one needs to comment. To comment, one needs to follow TATA CLiQ Palette on Instagram.Because comments on all party posts were
limited to followers only.
And let's get the party started!
View the post here>
Days to Celebrate!
Business as Usual
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