Fiama | ITC

During my time on Fiama, I executed campaigns that drove engagement and strengthened brand's online presence. Through innovative digital activations and strategic content, the team and I created experiences that resonated with the audience, ensuring the brand stayed relevant and top-of-mind.

Mental Health Campaign

Aim: To execute easy, consumable research findings for the audience through newsletters, social media and billboards. Task: In alignment with Fiama's CSR around Mental Health, and in collaboration with Film Companion,

this year's annual campaign for Mental Health Day was to educate the audience about the influence of bollywood over Gen Z viewers. The idea was to create comic strips for info-tainment content pieces, and to bring in Gen Z references to make them relatable.

We also collaborated with film directors

tap the first icon to watch the video

Other guests included: dir. Gauri Shinde, film critics from Team Film Companion.

There was also a Filmfare OTT award introduced by Fiama in the name of sensible portrayal of Mental Health onscreen. The award was presented to dir. Anvita Dutt for her film Qala.

Days to celebrate!