Skybags

During my time with Skybags, I executed campaigns that drove engagement and strengthened brand's recall. Through innovative digital activations and strategic content, the team and I created experiences that resonated with the audience, ensuring the brand stayed relevant and top-of-mind.

Campaigns

#ZipIt | Valentine's Day

Brief: On a day full of cliches, we got Skybags to #ZipIt all!

Sounds like a perfect Valentine's Day plan? We urged our audiences to follow the newest trend, where we shut all the stereotypes about V-day

The Result:

#BagIt | Fun AR Filter

Brief:

Skybags wanted to create a high-engagement spike campaign, and we knew that audiences interact with brands most enthusiastically when:

A. The experience feels organic and seamlessly fits into their routine.B. It’s effortless and doesn’t demand too much from them.C. A simple action leads to a rewarding payoff.

With this in mind, we designed #BAGIT, an interactive AR filter game for Skybags. The challenge? Pack the most items into the bag within the time limit. Fun, easy, and totally worth it!

The Result:

Days to celebrate!

Celebrate your right to travel with Skybags! #RepublicDay

Tap to watch

Always following the trends, but with a Skybags' twist!

The Coffee Trend RRR at the Oscars!

Urging you to find your travel buddy and pack you bags! #TheCoffeeTrend

A moment that was celebrated nation-wide, how could we miss out! #NaatuNaatu

The Right Way to Hug

Click on the hashtag to know how we do it! #HugDay

Business as Usual