Montra Electric

Being a new brand from the 125 years long legacy of the Murugappa Group, we had to think fresh to position the brands into the northern part of India. Launching the brand with a TVC, billboards and social media.

The aim was to keep everything super customer (auto-rickshaw driver) focused, content that appreciates them and communicates the best for them.

Bharaat ka Super Auto | Digital Video Commercial

Brief: To launch the Super Auto in the north of India - bringing in the cultural nuances, and seamlessly integrating the features like extra space, . To keep the film light hearted and fun.

The Result:

We got everyone hooked to the jingle - "Super Auto to sirf chalta jaye..."

Days to celebrate

Business as Usual

From celebrating cricket moments, topical days to celebrating out super riders' achievements, the social media spoke for the riders, by the riders and of the riders.